Logo of British ShowjumpingBritish Showjumping has acquired a new ambassador, committed to raising the sport’s profile in the run-up to the 2012 Olympics, in the form of ITV news broadcaster Alastair Stewart OBE.

In an interview on the official website of British Showjumping, Mr Stewart said: “I think the sport has been the victim of a self-fulfilling prophecy in the past. Little network TV coverage, so less popularity. Less popularity, so little network TV coverage. I think that’s wrong. The characters, horses and locations are so fantastic, they deserve another go.”

Mr Stewart said he began riding when he went to boarding school in Kent. Later he courted his wife on horseback when they both worked for a TV station in the south of England and would ride together at weekends.

Three of the couple’s four children are actively involved in the sport at various levels. School teacher daughter Clemmie enjoyed  show jumping before moving on to dressage, son Freddie is a pupil of Olympian showjumper Tony Newbery, and youngest son Oscar competes at junior level.